Email is one of the best ways to reach people but email marketing is becoming more and more challenging. Lack of quality data, insufficient strategy, limitations of current email service provider and GDPR are a few of the reasons keeping marketers up at night but all is not lost. The humble inbox stands on the threshold of a big shake up, Personalisation, Content, AI and Automation are the buzzwords for the coming years. As email marketing reinvents itself the future looks bright and there’s bucketloads of opportunity to grab onto with both hands. So hold on tight and find the experts and vendors who are driving this revolution. RahulDigital illuminates the following top 10 must attend email marketing conferences:
1. Email Insider Summit: Europe
Date: February 18th 2019
Location: Kitzbühel, Austria
The requirements to attend this email marketing conference are as follows: the attendees must be in charge of the strategy and the budget of email in their respective companies, the brands they work for must be well known, they must hold a senior management position or higher and all workshops over the 3 days are compulsory. Email Insider Summit is a conference that holds itself to high standards in its attempt to discuss the critical questions for stakeholders inside email marketing. The speakers are very carefully chosen for their ability to bring critical insight.
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2. Activate (ActiveCampaign)
Date: Jun 25-26th 2018 (no 2019 dates yet)
Location: Chicago
This will be the first ever ActiveCampaign email marketing conference. Hosted over 2 days The aim of the conference is that attendees leave inspired and confident about the educational talks and idea-sharing sessions designed to help them grow their business. Workshops and sessions will cover topics like ‘Uncover key strategies to Activate your business’. There will also be plenty of chances to engage with members of the ActiveCampaign team for advice and one to one chats. Other vendors will be present to explain how their solutions can help to optimize your marketing stack. There will also be a sneak peak of the the ActiveCampaign roadmap.
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3. MailCon
Date: Jan 5th 2019
Location: New York
500+ email marketing professionals from a plethora of different sectors will descend on the email marketing conference organised by MailCon. From finance and travel to healthcare, all the bases are covered. The conference is very cleverly organised into 4 seperate tracks so depending on your specific role (eg. content marketing or data science) you can follow the dedicated programme or speaker that is most relevant for you. Mailcon is not just about listening in the audience, but also engaging in intimate discussions about the current obstacles you’re facing. Learn from dedicated experts where you can get your specific questions answered during workshops and sessions.
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4. Litmus Live Boston
Date: Sep 17-19th (no 2019 dates yet)
Location: Boston
Trying to differentiate itself from other email marketing conferences on the east coast, Litmus Live brings together industry experts in Boston to chat about the latest in email marketing. Workshops range in topics from data-driven design to advanced personalization, optimised workflows, and so much more. Attendees will leave with lots of tips to improve the performance of their email marketing campaigns. With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, software to automate email development, and more there’s something for everyone. All are welcome to join!
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5. Emarsys Revolution
Date: Oct.15th – 17th 2018
Location: London
The best thought leaders and experts in email marketing are attending this email marketing conference. Outlining how they see the industry evolving speaking about the future of email marketing they will also speak about AI, data, personalization, omnichannel strategies. The key difference between Emarsys Revolution and other conferences is focusing less on long keynote speeches and more on all day / night networking, break out sessions and other learning experiences. With over 1,000 attendees made up of digital marketers and vendors alike it is a unique event when compared to other email marketing conferences.
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6. Email Innovation Summit
Date: Oct 17-18th 2018
Location: London
Billing itself as the one of the most anticipated email marketing conferences in the industry, the Email Innovation Summit has been carefully crafted, developed alongside ‘Only Influencers’ and their established membership. It’s designed to give email marketers a taste of the cutting edge industry trends and innovations such as the future of responsive design and data driven subject lines to boost open rates and engagement. Another highlight will be a fast paced pitch session that lasts an hour where 20 new technologies and vendors will be under the spotlight
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7. Litmus Live: San Francisco
Date: Nov 8-9th 2018
Location: San Francisco
Trying to differentiate itself from other email marketing conferences on the west coast, Litmus Live brings together industry experts in San Francisco to chat about the latest in email marketing. Workshops range in topics from data-driven design to advanced personalization, optimised workflows, and so much more. Attendees will leave with lots of tips to improve the performance of their email marketing campaigns. With sessions on data-driven email design, lifecycle campaign planning, cross-channel strategies, software to automate email development, and more there’s something for everyone. All are welcome to join!
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8. Inbox Awesome
Date: Nov 15th 2018
Location: Brooklyn, New York
Inbox Awesome is a highly specialized email marketing conference taking place in Brooklyn. Boasting 30+ expert speakers and over 200 of the best and brightest attendees from different backgrounds, industries and countries from some of the most exciting brands and rising stars. A rare crossover of the tech, media and enterprise worlds designed for messaging, marketing, product or sales, in charge of a small, medium or large team. Explore groundbreaking topics, sourced from the email marketing community that is fresh for every new edition.
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9. Email Evolution Conference
Date: April 24th – 26th 2019
Location: Savannah, Georgia
Email Evolution Conference is a unique email marketing conference to meet and learn from the top minds in the email marketing industry. Understand how to build and implement an effective email marketing strategy with your team to engage more effectively with your audience. Last year attendees learned about topics such as email capture forms, AI driven email dynamic email composition, insights on email workflows and crossing the generational divide with email. The creation of the conference agenda is a very democratic process so don’t hesitate to reach out to the team at Email Evolution with your ideas for next year.
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10. EiQ: The Intelligent Email Gathering
Date: April 2019
Location: Atlanta, Georgia
EiQ’s The Intelligent Email Gathering got off the ground in 2017 and aims to challenge other email marketing conferences by proposing a one of a kind, email marketing conference breaking boundaries and focussing heavily on what’s hot in email marketing and the latest innovations in the industry. Topics are very wide ranging and last year the agenda looked at themes such as getting to grips with customer data, email production hacks, reinventing newsletters and a questions and answers session with Women of Email, not forgetting a legit after party!
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