It’s a long time ago when a marketer could, at a much lower price than the market, gain new customers through ads on Google and Facebook.
For many digital experts, content marketing has since become indispensable. However, finding and creating good content takes time.
To help you win, we’ve listed 10 tips and tricks for your content marketing.
1 – Find the inspiration thanks to the keywords
When you sit in front of a screen and search in vain for an idea, you can, according to a structured principle, stimulate your creativity: with, for example, Google Search Console which conducts an analysis based on the keywords that your customers use to reach your site. In addition, if your customers regularly ask questions about your product types but none of your articles answer them, fill this gap. With the keyword planning tool on Google Adwords or Google Trends, consider what the most common questions in your industry are.
2 – Talk to your customers
Who else knows your customers best about the issues and information they need? As part of your content marketing, you can talk to your customers personally or over the phone. Help yourself with this from your account manager. Small notes, for example on Evernote, are more than necessary. You can also directly speak with your customers and publish the report on your blog or as a testimonial on your website.
3 – Structure your ideas
Here is another principle to stimulate your creativity in the event of a breakdown: create an online list with all members of your team so that everyone can write notes. When you come across interesting articles, you can easily share, collect and organize them via Storify or Evernote. For all those who are in need of interesting daily reading: Google Alerts is your friend.
4 – Save time with tools
The content creation process ranges from searching for ideas to publishing, to documenting, writing, creating artwork, and editing. This process is easier to manage when it is supported by software. Try for example Evernote or Trello. It is very possible that in content marketing, it quickly loses control over the organization of its themes and planning.
5 – Find your article titles with your team
Generating leads in marketing involves a multistage conversion process. Thanks to your content and marketing strategy, leads are gradually transformed into customers and then loyal customers. The title of your paper immediately plays a vital role: it determines how many people will click on your article and read the first lines. Your content strategy only works when you have a title that stirs the reader’s curiosity. To inspire each other, you can create with your team members a list of article titles that usually engages readers’ interest (for example, “10 tips for “or “For and against”).
6 – Use a thesaurus
In content marketing, do not exaggerate with keywords. Synonym and concise but varied sentence structures are more important than an overused slogan. If you notice while writing or replaying that you repeat the same word several times, use an online thesaurus. You will then find other formulations.
7 – Use synergies
“Author means authority”. This is a saying of a time when books were still exclusively paper. This statement is still valid today: there are many people who write interesting articles on a topic, there are fewer who devote themselves intensively over a long period to one and the same issue. Those in the latter category should consider publishing an e-book. As part of your content marketing, this offers several benefits:
⦁ You can reuse articles that you have already written and thus limit production costs, while being careful not to lose the thread of your book.
⦁ By writing regularly on the same theme, you have already created an audience on your blog, which can prove to be, even more, potential customers for your book.
⦁ You can also attract the attention of specialists. From such a publication, you can generate new marketing opportunities, such as being invited to a debate or making a speech at an event. This is how a reputation is built and a subsidiary income is generated.
8 – Speak instead of writing
Technology today makes it possible to turn good speakers into good writers. And that without having to spend hours on a keyboard. If you speak better than you type, you can use speech recognition software. Evernote for example has a function that allows you to change the words you say in text.
9 – Interview specialists
There is a simple way to create good content with the help of outside support: let others do it for you. The format of the interview we already know in newspapers, on radio and on TV also has its advantages on the internet:
⦁ You can offer relevant and sharp content without you even having to do the previous research
⦁ The specialists you invite will surely share the article on their own social networks
⦁ Select your contact from your customers and you will increase their membership of your product
Tip: for even greater efficiency, record your interview with Skype recorder, then retransmit the conversation in writing with speechpad.com.
10 – Generate attention with visual content
Multimedia also means diversity: complete your article with not only photos, but also with graphs, diagrams, tables, podcasts, videos and citations in quotation marks. With such visual content, you increase the chances of capturing the reader’s attention: on the one hand, users more easily share fun photos and relevant graphics on social networks, on the other, the images serve to draw visually the reader’s attention. In addition, it is often more efficient to create an image or graphic than to write a long text. Also think about briefly explaining what the figure represents so as not to force the reader to look into it.
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We have prepared these 10 tips especially for those who do not want to choose between quality and efficiency when setting up their content marketing.