To beat the competition in this world, you should spy on your competitors every marketing technique. Tracking the competitors search rankings, unique content,, emails, social mentions and anything else they do to boost the business through campaign. If you have ever wondered why your competitors are outranking or getting more social network love, then this article is for you. With the tools mentioned in this article, you can learn a lot about your competitors along with their marketing strategy and your own marketing adjustments
1. Alexa Tool
This tool is often referred to simply as Alexa; it is a web traffic information and analytics provider. Users coming to the Alexa website can see data for top website or blogs. Search to see traffic data such as ranking and bounce rate for websites that are not included in the top ranked sites list. The ranking system audits and calculate the frequency of visits on web portals. It means if the same user is visiting the website more than once on a same day; that will be counted as a single visit.
2. Similar Web
If you are searching for a toll which transforms raw data insightful website metrics along with traffic sources, organic vs paid search and many more. The default view in this tool has website traffic for the past six full months.
It was started in 2008 with a mission to make online competition transparent. SEM rush aim is to create a platform where everyone can get equal opportunity to work and analyze the website. Just in a span of 9 years, SEM Rush Company developed themselves in such a way that everyone wants their product starting from small start ups to multinational companies. You can find and resolve issues on this platform. You will be able to monitor website performance. SEP Rush is useful to find updates on keyword ranking and improve website search engine optimization .It can track the success of social media.
Another important tool in SEO is Ahrefs, it is a recent addition that we found to be very worthy to be worthy of mentioning in this article. It is a paid backlink checker tool, for free account, you can get a complete backlink analysis along with an anchor text analysis of your page. Ahrefs tool offers clear cut information of all the backlinks to your site.
It is powerful online tool that allows you to find out what content is popular by topic or audience press. In order to provide the content that people want to search, you need to know what trendier is. It can take scanning all the various social sites to find out what people are talking about and what their concerns .But this tool makes the process hassle free.
6. Keywords Everywhere
The Keywords Everywhere extension is a keyword research tool that shows you useful Google keyword search volume; it also shows the cost per click on multiple websites. It saves you from the hassle of copying data from various websites and also helps you to findout relevant tools.
7. Link Explorer
It is a Mozscape index-powered workhorse. Bloggers and website owners all over the world use this tool to search for backlinks. It helps to find link building opportunities, assists in discovering damaging and rank impacting links
8. Rank Signals
Rank signal is another important tool in Search engine optimization. It provides you easy access to important Ranks and data like Alexa rank, backlinks and Traffic estimate .If you want your site to website or web page, you need to know about ranking signals.
Siteliner is a duplicate content checker tool in which we can check duplicate content and broken links on our website and our competitor website. With the help of siteliner report we can make an effective strategy to increase our website traffic. within second siteliner will prepare report for you. Now you can download the report and find the opportunities or get more traffic.
10. Social Mention
This is an ongoing debate in Digital Marketing world that social mentions increase search engine ranking. But it gives external links and referral traffic. Social Mention is a tool that will provide real time search of your brand on social network. To use social mention just go to home page and type the keyword and get the results.
Spyfu gives you all the keywords analysis about your competitor. It shows you how many keyword your competitor is more powerful and which medium is getting traffic. What is the volume of that traffic? with the help of this report you can make a powerful strategy to get more traffic than your competitor.
Theses tools will help you improve your traffic. But to get more traffic these tools are not enough you should also take help of digital marketing company in delhi. They will give you doctored strategy, by which you can get more relevant traffic. There are a lot of digital marketing agency in Delhi but you should filter some of the best from them.