You’ve chosen a great domain name for your business website. You’ve had a professional designer ensure your site design is top-notch. You’ve taken all the basic steps towards a functional and attractive presence online. But where is the content for your site coming from? How much information do you have to make available as a business? And where does your site stand in the midst of other relevant websites? Some of these considerations may be more abstract, but fortunately can all be addressed with the addition of one important position to your team.
Here are six areas of your business where a guest-blogger can add significant value.
Consistent Content
If you’re running a business site yourself, you will rarely have the time or schedule-consistency to provide new content daily, or even weekly. Employing the efforts of one or more regular guest-blog contributors will give you effortless content, and keep your site current. Most bloggers are willing to strike this kind of deal, as a consistent publishing guarantee is good for their portfolios.
Alternative Voices and Opinions
Whatever line of business you’re in, chances are that you don’t have all the information and answers for enquiring customers. By employing different levels of expertise and opinions in your blogger, you will be able to cover more of your bases, and provide fuller and more-balanced information. Don’t hesitate to utilize a voice widely different from your own, especially if you feel their content holds value.
Entertaining and Shareable Content
An easy way to get significant traffic to your site is by coaxing your audience to share your web’s content through their social media sites. The content that spreads the fastest is usually new information, or any article with high entertainment value and substance. Encourage your blogger to be creative with your subject matter, and aim to entertain and create something that audiences have not seen yet.
Keywords on Relevant Sites
If you have not invested in any other SEO boosters, this is the bare minimum you can do. If your blogger can take a law practice article, embedded with a link to your law firm site, and publish it on another highly-ranked law firm site, this will help your search engine status significantly. Use keywords that will blend easily into the article, so as not to look out of place or “spammy”.
Relationships with Other Sites
When a guest blogger consistently posts on external sites, they tend to form relationships with these businesses. Some of these relationships can come in handy to you personally, both from an SEO perspective as well as having a friendly business to help support you. Keep in communication with your blogger about the sites they communicate with, and step in for additional contact when you see a significant bond forming.
Customers’ Questions
Keep note of all the questions your customers have asked, either about your site or surrounding the subject matter you’re exploring. Google users typically search entire questions when they’re looking for an answer, so capitalize on these sentences as useful keywords. Have your blogger write content that addresses these questions, and incorporate the keywords to more easily navigate seekers to your site.
There are many resources out there for your blogging needs. Check these Boostability reviews if you’d like to employ the resources of specialized guest bloggers. Whichever avenue you choose, you should seriously consider the benefits of a consistent blogger for your business traffic and success.
