Search engine world has many quality metrics for a website or a blog among those bounce rate is also a quality metric that get jerked a lot by search engines. If you need to check how your visitor is behaving on your site then you should definitely have an eye on your bounce rate. If you find your bounce rate at a higher rate then you should deeply consider improving your website or a blog to reduce the same as high bounce is not good for a website. Higher bounce rate implies poor site performance so in this article I have discussed some efficient steps to reduce the bounce rate of your blog or a website
What is meant by bounce rate?
Actually the bounce rate is defined as the number of people entering the webpage and leaving from that very same webpage. Hopefully high bounce rate are not always a bad thing suppose if the visitor finds the enough information what he needs in that particular page then there is no need for the visitor to check other pages but on the other hand if the visitor does not find proper information on that particular page then he obviously need to exit from that particular page resulting in high bounce rate in such cases you need to try improving your website to reduce the bounce rate.
Tips To Reduce the blog bounce rate
1. Quality content
First things first, you must have quality content on your blog and I’m sure you should know that by now. Publish contents that will help your readers and not just common contents that can be found every where, make your content outstanding and make it go viral at the same time, this will make your readers stay longer on your blog and eventually browse through your older post to see more helpful contents that you have to offer.
2 Use Internal Traffic Plugin
An example of internal traffic plugin is “yet another related post”, it helps you to block exits on your blog by showing your readers other posts related to the one they’ve just read. It tempts them to click and read your older posts and the more they stay on your blog and browse through posts, the lower your bounce rate and the higher your ranking.
3. Interlink your Blog Posts
This is quite similar to the previous point above but this is a manual process, visitors love helpful content and they are always eager to read them, if you don’t interlink your post they won’t bother but if you add hyperlinks to older posts, they’ll navigate through those links, try as much as possible to interlink your blog posts with a minimum of 3 links, it’s another great way of blocking exits on your blog, reducing your bounce rate and increasing your Domain Authority.
4 Improve Page Load Time
When visitors find out that your site has a lazy loading, they will not hesitate to go somewhere else and look for information. Try to increase your site speed to encourage visitors and you can do this by using WP super cache plugin, you should also avoid images with large size instead, compress them before uploading them to your site. For a wide insight on this, you can check out my guide on how to speed up your website load time.
5 Easy Navigation
Provide means of easy navigations on your blog by categorizing your blog post and adding them to your sidebar, adding popular post to your side bar, including search on your blog incase visitors are searching for a particular blog post and creating a blog achieve page to show all the post you’ve published on your blog. This is going to make your blog friendly to visitors and at the same time reduce your bounce rate.
6 Make your Blog Responsive
Try creating a mobile version of your blog, don’t think all your readers are pc users. When visitors visits your blog on their mobile and the find out that it’s not compatible, they have not option than to go somewhere else, you would do the same also if you were in their shoes. To make your blog mobile friendly you can use plugins like WP touch, it earns you more visitors, increase your ranking a reduces your bounce rate. My blog is powered by genesis and it’s a responsive theme, this has help in increasing the number of my mobile users and making it easy for them.
7 Reduce External Links
The more your external links, the wider the exit door of your blog. Reduce the number of external links and also set external links to open to a new tab instead of redirecting visitors away from your site, this ensures that the reader will go back to the original page to continue from where they stopped thereby decreasing your bounce rate.
8 Avoid Excessive ads
We all know visitors hate ads but that doesn’t mean you should place ads on your blog, try moderating them to a minimal rate else you’ll be sending your visitors away. The quantity of your ads doesn’t actually determine the profit you’re going to gain but the places you place them, if you place ads all over your blog then you’re distracting your readers from reading your quality contents.
9 Check Brower’s Compatibility
Create time to test your blog on different browsers to check if your blog is well ordered, different browser can give you a different image of what your blog looks like, you blog might look good on your browser and worst on another browser and this alone makes visitors leave your blog.
10 Blog Design
This is one of the common mistakes bloggers make. A bad looking blog won’t retain visitors but will send them away, make your blog attractive and neat, also try focusing on your font size, and style so as to make your blog readable to your visitors. If these alone are not perfect then it’ll lead to high bounce rate. For a full guide on getting the best, check out things to consider when choosing the best blog design
These tips will defintely reduce your blog bounce rate if used effectively. So make sure to follow the above discussed steps and reduce your blog bounce rate. Also feel free to share your thoughts through comments.