If you are preparing to send out your next mass email marketing campaign, you are probably questioning how to receive the best results possible. There are countless ways to dive into digital marketing and email is one of the most affordable and valuable ways to do so. While it is highly profitable, it takes a lot of work to design an email that consumers will feel inclined to open. Take a look at these four tips for building a successful email marketing campaign, especially with the features of mass email services.
4 Tips to Improve Your Mass Email Marketing Campaign
- Use a Mass Email Service
Taking advantage of a mass email service will allow you to send hundreds and thousands of emails to your subscribers with the click of a single button. In addition, it will make your next mass email marketing campaign much more time-efficient, leaving you and your team to focus on more critical tasks at hand. Most services also offer various templates for companies to take advantage of for their email designs. The templates can be customized with your brand language and colors, but they are an excellent tool if you do not have a graphic designer on hand.
Mass email services also offer more in-depth analytics than you would receive without using one. You can look at who is opening your emails, what your unsubscribe rates look like, how many people are purchasing products from your emails, and more. These analytics are great tools to understand what is working for your marketing and what is not. Your company can predict goals dependent on your analytics, making it easier to find out if you are creating successful campaigns.
- Be Consistent
In almost every digital marketing aspect, consistency is key. If you are determined to receive a successful response from your email, your company must be consistent with sending out messages to subscribers. Unfortunately, sending out a single email will give your company hundreds of sales. You and your team must test the effectiveness of different emails and stick with them for an extended period. It’s recommended that you test out your campaign for around one year to understand the effectiveness. Build a calendar of when you and your team will create, design, build, and send out each email to make sure it is getting done. Ensure you are reviewing the analytics after every email sent to determine if any tweaks need to be made.
- Understand You Consumers
Not every customer will gravitate towards the same email styles, so you’ll have to research your target audience. Research your consumers to know what language they are using, what information they like to receive from a company, and how often they want to read emails. Your email marketing is the perfect way to build a relationship with your customers and show them how valuable they are to your company. You can even segment your subscribers to send out emails to various target audiences.
Take a look at a few of these ideas for email messages that could be interesting for various audiences.
- Message from the CEO
- Highlighting your core values
- Mentioning any fundraisers you host, donations the company’s made, etc.
- Tutorials on how to use your product
- Introductory email for the new subscribers
- Special discounts and exclusive offers
- Keep It Brief and Use Imagery
No one wants to read a novel when they open up their email, so keep your email messages as short as possible. On average, a professional receives over 100 emails a day — and yours needs to stand out from the crowd. So how does yours stand out? It all starts with the subject line. Your subject line is the first thing a person will see, and it should clearly depict your message. Most successful emails have a subject line between 30 and 50 characters and use special characters and capital letters sparingly.
After you feel comfortable with your subject line, it’s time to master the body copy. The email body should have short paragraphs, which make it easier to read or skim through. Most people would much rather look at graphics or videos, so try to use images whenever possible. In summary, keep your messages straightforward and use pictures or videos to display your message.
A mass email marketing campaign is a fantastic way for your business to encourage consumers to view your online shop. It’s also a great way to build a relationship to turn consumers into repeat customers. Therefore, it’s crucial to take advantage of mass email services and always keep your audience in mind. Although email has been around for many years, it’s still an extremely successful way for businesses of all sizes to market their products.