Melyssa Griffin is the founder of Melyssa Griffin (formally called The Nectar Collective). She created her blog as a simple creative outlet, in hopes of starting an online community. she had no ambitions of making it her full-time job.
Melyssa is incredibly obsessed with teaching online entrepreneurs and bloggers how to make their passions become more profitable and popular.
Back in the years, Melyssa used to work as an expat in Tokyo, Japan in 2013. Living abroad was a beautiful adventure, she said, but teaching English often left her feeling underutilized, under-paid, and creatively stifled. Between her strong passion and ridiculous commitment to trying new strategies and ideas, her site took off and she eventually launched a graphic design studio through her blog, and three months later, she was doing it on full time scale.
Melyssa quit her job as a classroom teacher, moved back to California, and worked up her blog and graphic design business nonstop. During her second year in business, she’s already coveted “six figures”.
Melyssa closed her graphic design business and finally moved on to online education where she passionately teaches aspiring entrepreneurs how to start and grow their own business.
This website contains unlimited resources aspiring bloggers need to fasten their business growth. Ranging from “Blog to Biz Hive”, personal writeups and ®Pursuit With Purpose Podcast.
Can you tell me a little bit about you and what you do on MelyssaGriffin.com?
I help the entrepreneurs and bloggers grow their influence, income and their passion for what they do. Before, I was in a job that I wasn’t really happy to be in, that’s why I decided to start doing the things that I love to do. I wanted to be more creative and to really show my passion for things and my blogs. I help people in their creative designs and I also conduct e-courses and trainings.
Your website is really filled with gold. I mean, it’s surrounded with gold and it has amazing content about how to get started and how to actually build a business.
Tell Us More About You: Who Are You And What Are You All About? (your Story, Your Truth)
Yo! I’m Melyssa, an e-course creator, blogger, online community maker, and randomly-bursts-into-dance-in-my-living-room-er. I currently live in Los Angeles, though I started my business while living in Japan. My main goal is to help people who feel a little bit unhappy with where their career or life is at. Through online workshops, Facebook groups, e-courses, and a whole lot o’ social media lovin’, I provide aspiring entrepreneurs with the tools to turn their purpose into their reality. I also believe in being a kind, authentic person. I know that the more we allow ourselves to be “us,” the more everyone around us feels like they can be “them.” And isn’t the world just better when we get to experience people for who they are deep down inside?
Can you tell us how to get started even if we don’t have a lot of money to spend?
Well, first of all thank you! Now, first thing that I recommend you to do is to start an email list. You can do it for free and all you have to do is to sign-up. Next, is to fill your email with people and list of ideal customers who love what you do. Just create free content so it will encourage people to get into the list. Once you have already done that, start creating your first product. You don’t have to spend a lot of money for it. All you need to do is create something that is essential for them and provides an income for you. Connect with your community, be active on social media and be there for your people. If you do that on a daily basis, then you’ll have momentum and you can actually start your own business.
Most of the products that I thought of creating were just pulled out from the ideas of the customers. I mean, almost everything is just a product of their own preferences.
Can you tell us what a blog post needs to have? You preach about having a “purpose” to every blog post. What does that mean?
The first thing I think of when I’m creating great content is having that “takeaway” for the readers or the audience. It is great to have something that they can learn a lesson from and also consider the length of it. Also, if you can give a downloadable extra to it, then that would be great.
Do you have some tips to avoid people from unsubscribing to your list and also what should they do in order to keep people on the list?
I know that many people are afraid of that unsubscribe-thingy and my advice for that is to stop worrying. It only means that they are not your people and these are the ones who are not interested on the things that you do. Instead, worry about the ways to give value to the people that show interest in your work. You should target those people who open their emails just so they can be in contact with you. That way, you can create a good network and each person that believes in what you do.
I’ve read on your blog about the word “tripwire”. Can you explain what a tripwire is?
A tripwire goes into a sales funnel. Now a sales funnel is like an email sequence. Basically, a tripwire is a good way to start and sell your products into the sales funnel. For example, a tripwire is a very small product that has a great value. People sell this product for $6 or $7. It may be a video or a really extensive workbook. They buy it and then you put them in a sales funnel. Eventually, you say to them that you knew they were interested in your products and then offer them an e-course. They will know what you are about and the products that you offer. you are able to have connection with your future customers and you can gain trust by having that tripwire. It would be easier to get in touch with the people you barely know if you put a lesser amount to a much bigger value of a product.
With all the social media outlets like Pinterest, Facebook, Twitter, Instagram, Snapchat and others, how can we maximize our time without spinning our wheels?
My recommendation is to have a plan for everything. Schedule your tasks on a daily basis. Maybe on Mondays, you write your blog posts, on Tuesdays you schedule it all your social media activities and so on. Make a plan for all the things that you need to do for your business. Make sure you pay attention to the best return of investment for the time that you’ve spent. Don’t do the things that are not really giving you a good return. It’s important for you to spend most of your time engaging in platforms that work and dealing with things that provide you income.
Is there a failure or a flop that you can share and how did you handle the disappointment?
In 2013, I started my business and in 2014, I started my brand and put up a print shop on Etsy. I used to be a creative designer. I loved to do hand lettering and I have always wanted to start making greeting cards. I made personalized and hand-printed greeting cards and I also bought a professional printing machine. At that time, I really made a big investment by buying all kinds of papers, packaging stuff and other materials. It didn’t really work out. I realized that I didn’t really enjoy doing it although I love the designing part, that was only 10% of creating a print shop and it wasn’t my cup of tea. I decided to close off that business and start focusing on my creative designs. I was contacted by Urban Outfitters and they asked me if they can use my logo design in one of their products. It actually wasn’t a flop because even though my print shop didn’t work out the way I wanted it to, my design was still proof that it was a success.
What is the thing that you see on social media over and over again and think “Oh my goodness, please stop that”?
You know, the number one question that people ask me about is that how do I grow my audience or how do I increase my traffic? It is a big thing that people want to figure it out. I always ask if they use Pinterest and 90% of them don’t know what Pinterest is and how it works. I think that this is the best way to reach out to more people. I always say that Pinterest is the best platform and you’ve got to be strategic and use it successfully.
Can you give us 3 tips on how to maximize the use of Pinterest?
You should really cater your Pinterest to the people that are going to buy your products. Know the people who are interested in your work and products. Create your own Pinterest profile in such a way that you can attract that specific person who shows interest in your business. Write something to your prospect audiences and attach a link so they can sign up for your email list. Then delete the pin boards which are irrelevant to your subject or content. Replace them with pin boards that attract your possible viewers. Pinterest is for creating pins that are relevant to what you are doing and in that way, you can maximize your audience’s interest by adding your own personalized content.
Also sign-up for board booster. It is a time-scheduling program on Pinterest. The thing that I love about it is that it allows loops on your pins so you can repost the pins that you’ve just posted and pin it back when you want it to. It allows you to grow your audience and your traffic. It is also a good way for you to increase your followers on Pinterest.
Do you have any tools that you can use in your business that help you stay focused and organized?
I use Asana. It is an online tool that helps me organize my life. Asana is like a calendar/to-do-list tool and it’s really cool because you can invite people to have the same calendar. However, I use Asana to just kind of plan my week and keep track of the things that I really need to do.
As an entrepreneur, how do you manage life, work, family and everything? I mean, how do you juggle these and everything in between?
I follow my intuition. I take a break, do something fun and I don’t force myself to do things that I don’t feel like doing. It has helped me to prioritize the things that I would like to do with my life.
How important was social media in your success? Do you think you would have been as successful without the advent of social media?
I think social media is crucial for blogging and small business success. Absolutely crucial. It’s what humanizes a brand and it’s an incredible place to connect with your followers. There’s a sense of community on social media. I definitely think it’s what helped me grow my blog and business quickly.
What is one thing that the listeners must know about building a brand besides Pinterest?
I would say that you should start with what you have and do it today. I just want people to know that the best way to reach the level of success is to start doing the things that you know. Look up to people that you like and get inspiration from them. Just start with the things that you can afford. Learn from the mistakes in the beginning. Start now.
Can you share something about your Facebook community and how people can join that?
I have a Facebook community called “The Blog and Biz BFFs” –> join here. I made the group for all entrepreneurs and bloggers who want to get advice, receive support and get feedback. I love the community because it has a lot of positivity. For me, it means a lot to have a group of people that connect and give support to one another.
- From Purpose to Product
- The Blog Audience Blueprint:
Melyssa Griffin teaches online courses and workshops for entrepreneurs and bloggers who want to turn their passion into a full-time business. She also leads an active Facebook group called the Blog + Biz BFFs, which is home to over 10,000 budding business rockstars. She believes it’s always the right time for a dance party and that almond milk lattes are a daily necessity.
Find and Connect with Melyssa