How to Get Started Sending Mass Emails Using a Gmail Mass Email Service

With the right Gmail mass email service, you can start sending out thoughtful, compelling messages to grow your brand—and we’re here to show you how!

If your business isn’t currently taking full advantage of the wide reach and high ROI associated with mass email marketing, then you may be missing one of the most lucrative marketing strategies out there. Email marketing is currently more effective and easier than ever before thanks to Gmail mass email services. These services, also known as mass email tools or bulk email services, have the ability to make complicated personalization options and sales funnels a breeze for any digital marketer.

That’s why today we’re going to be breaking down how to send mass emails in 5 easy steps using a Gmail mass email service! We’re discussing everything from strategies to build your address list to designing and testing your campaign. Ready to start sending compelling emails to your target audience? Keep reading!

Step 1: Create Your Address List

Using a spreadsheet, your first step is to prepare your address list for a mail merge

Remember to consistently update your address list!

Before you can start drafting your first mass email, there are a few steps you need to take to prepare. The first step to start sending mass emails is establishing your address list. An address list for sending mass emails should be created in either a Google Sheet or an Excel Spreadsheet. The type of spreadsheet you choose will depend on the email service you choose to send your messages—Outlook or Gmail in most cases. A lot of mass email marketers prefer to send mass emails using Gmail, so we’ll be focusing on building your address list in Google Sheets.

The first step to create your address list is to gather email addresses from your customer base. There are a few ways that you can do this including creating a site popup to collect customer information, gathering addresses from your eCommerce store, or finding publicly available information via social media sites like Facebook or LinkedIn. Once you have enough addresses, it is time to get started formatting your Google Sheet. To format your Google Sheet, you should start by creating a title for the vertical columns with the different categories of information you collected from your audience. For your first campaign, you should at least include the recipient’s first and last name, and email address. For further personalization options—which are highly recommended—you can also include other information like the recipient’s profession, location, or purchase history. After you’ve established the information columns, you are ready to begin filling in the information you collected from your audience. Once the Google Sheet is filled out and properly organized by column, you are ready to move on to the next step! We should note, however, that your address list should be a living document—meaning that it needs to be constantly updated and cleaned up in order to run successful future campaigns.

Step 2: Find a Gmail Mass Email Service That Works For You

After your address list is taken care of, it’s time to shop for the right Gmail mass email service for your business

Try out a few different mass email services before choosing a paid subscription.

The second step to sending out your first mass email campaign is to find a Gmail mass email service that works for you. There are a lot of different Gmail mass email services out there, so we recommend doing a bit of shopping before you settle on the service you want to use for your first campaign. Luckily, many mass email tools offer free trials, so you can explore the limited features before you decide to invest in a monthly subscription. When you are on the hunt for the perfect Gmail mass email service to suit your need for your first email campaign, you should pay extra attention to the following features:

  1. Easy mail merge capabilities for message personalization
  2. Simple and intuitive design capabilities
  3. Comprehensive tracking and reporting
  4. Message throttling
  5. Options for segmented campaigns
  6. Campaign automation
  7. Automated address list updates
  8. A/B testing

These are just some of the most useful features for first-time email marketers to explore before making their final decision on a mass email service. You will find that a lot of the mass email tools offer even more capabilities when you invest in their paid versions. The bottom line when it comes to choosing a mass email tool is that you need one that works for your campaign goals and budget. So, when testing out these different Gmail mass email services, make sure that you choose one that is easy to use and can meet all of your campaign demands—at least for the foreseeable future.

Step 3: Start Designing Your Message Using Your Gmail Mass Email Service

Now that you’ve chosen your Gmail mass email service, it’s time to start writing and designing your first mass email!

Your mass email tool should make design a breeze.

Equipped with your address list and mass email tool, you’re ready to draft your first message. As we noted in the previous section, you want to choose a mass email tool that includes an easy-to-use design feature. That way, when it’s time to start drafting your message, you aren’t overwhelmed by the design aspect. Many people who work in marketing are not proficient when it comes to email design, which is why it is so important to choose a service that makes message design as easy as possible.

The first thing you should tackle when drafting your message is the copy. Your message should contain inviting, compelling, and personalized copy. Remember how you carefully gathered and organized all of your recipient information? Now is the time to designate where you want that information to be placed in your message. For most of the Gmail mass email services, you designate areas for personalization using brackets. For example, if you want to put the recipient’s name in the subject line—which is highly recommended—you can write something like— “Hello, {{first name}} we have an exclusive offer for you!” It is generally best practice to personalize every message as much as you can. The key to sending mass emails is to make them appear as though they weren’t sent en masse—rather that they were sent to each recipient individually. Personalization is one of the most effective ways to grab your audience’s attention and maximize your deliverability rate.

After you have written a compelling subject line and copy, the next step is to add some design elements to your message. Using the designer included in your mass email tool, you can add links, photos, CTA buttons, embedded videos, and more. Many mass email tools have drag and drop functions that make these previously complicated design elements easy to integrate into your messages. Once you are happy with the design of your message, it is almost time to send your message! You are one step close to starting your very first email campaign. 

Step 4: Execute A Mail Merge to Automatically Personalize Your Messages

Automatically fill in all personalized information for your whole address list

Personalized messages are the key to a successful email campaign.

Now that you’ve designed your message and designated which parts of your copy you want to be personalized, it’s time to execute a mail merge. In the features of your mass email tool, you will find that there is an option to attach your address list and execute a mail merge. All you have to do is locate the option to attach your address list, select the Google Sheet, and then begin your mail merge. As the mail merge is executed, the personalized information of everyone on your address list—or a segment of your address list, if stipulated—will be placed into each message along with their email address in the “TO” section.

Once your mail merge is complete, there is one more small step you need to take before hitting send. This step is critical, however, to avoid accidental mistakes in your messages. After all, you can’t unsend an entire email campaign. Using your Gmail mass email service, you need to test your message by sending the message to either yourself or a coworker. Be sure to check all images, links, and personalization elements show up properly for both desktop and mobile devices. These days, most people read their messages on their smartphones, meaning mobile formatting is essential for a successful email campaign.

Step 5: Send Your First Batch of Mass Emails Using Your Gmail Mass Email Service

Congratulations! You’ve reached the final step for sending out your first mass email campaign

Once you’ve sent your messages you can start reaping the benefits of email marketing.

You’ve made it to the final step! Once you have made sure that all aspects of your message are showing up properly in your campaign preview test, you can hit send on your very first mass email campaign. If you want to send your messages at a specific time, you can schedule your messages to be sent at an ideal time to appeal to your target audience. For example, if you are sending out messages to people who are likely at work, it is best to send out your messages late Sunday night or early Monday morning so that the messages appear in their inboxes at the top of the workweek.

After your messages are sent, your work isn’t quite done. You should use your Gmail mass email service to pull important campaign metrics to improve your next campaign. Many services also give you the option to A/B test your future messages so you can get greater insight into exactly how your target audience is responding to your messages. Before you know it, you’ll be a master email marketer with the help of your chosen mass email tool. So what are you waiting for? By following these 5 easy steps, you can start growing your audience using the power of email marketing.

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