How to Grow Your Blog With Cold Emails

Are you looking to grow your blog and expand your business capabilities? 
Then you’ll want to learn more about how cold emails can help you engage prospective customers and reach your business goals. While it might sound like an intimidating way to reach new customers, it’s a great solution to grow your blog and network. 
In this article, we’ll take a look at a few different ways that cold emails can help improve your current blogging efforts. Here’s a quick look at the different topics we’ll cover: 

  • The importance of researching and build an email list
  • Warming your prospects up before sending them a cold email them
  • Telling them how you can add value to their lives
  • Why you should always send a follow-up email

How Cold Emails Can Help Grow Your Blog

If you’re a blogger who is ready to take your business to the next level, cold emails are a great solution for you. They are a great way to reach new and potential customers and let them know what value you have to offer them.

Maybe you’re looking for guest writers or hoping to help coach newbie bloggers — cold emails can get you in the door. By engaging with the right audiences, you can grow your blog and expand your horizons. 
Of course, as with anything, there are a few things you’ll want to know before you start sending emails out to prospective customers who may not know who you are. Let’s take a look at a few different ways to improve your cold email strategy to engage more prospects. 

Research and Build an Email List

First and foremost, you need to take the time to research your potential customers and build an email list. If you have no email addresses to contact, you’re not going to have much success with your cold email strategy. 
So you may be questioning, how do I build a list of qualified candidates?
It’s not as simple as reaching out to customers who have actively sought out your brand and subscribe to your mailing list. You need to put some time and effort into the step — the quality of your leads will show if you’ve put enough effort into the process. 
Here are a few ways you can build an email list of prospective customers: 

  • Actively looking for new bloggers in the community and reaching out to help build their network
  • Searching for customers who fit your mold on social media outlets such as LinkedIn
  • A simple Google search can often turn up a contact email address for other bloggers or businesses that may meet your requirements
  • Looking for bloggers with similar profiles and interests of your own that would be willing to collaborate with you

Warm Up Your Prospective Customers

While it might seem a little odd that we are telling you to warm up your cold leads. It’s actually a great practice to make your name more familiar when you finally send a direct email to them. 
This can be done via the prospect’s social media channels. By connecting and engaging with their content prior to sending your first cold email, they may begin to recognize your name. Then, once you do send your email introducing yourself and letting them know how you want to work together you’re already a familiar face. 
If you’re looking to warm up your prospective customers, consider the following steps: 

  • Connect on LinkedIn then like and interact with the users content
  • Follow them on Twitter and reshare their content
  • Engage and save their ideas and blog posts via Pinterest

Taking the time to engage with your prospects before ever landing in their inbox will help make your name more familiar. They are more likely to click into your emails if it feels like it’s coming from someone they already know — so warming them up is a great way to increase the performance of your cold emails. 

Lead With the Value You Have to Offer

Once you’ve built your email list and warmed up your customers, it’s time to craft the perfect message. The most important thing that you’ll want to do when reaching out to prospective customers is to let them know what value you have to offer them. 
Don’t make the email all about you. Your prospects want to know what you have to offer them and why they should choose to work with you. So don’t waste time beating around the bush, lead with the most important information and quickly tell them how you can help them. 
Think about these scenarios and what the main value is to the person you’re contacting: 

  • You’re looking to expand your guest writing capabilities, so lead with how you can help them keep fresh content without having to spend hours writing
  • You’ve recently started helping bloggers with their social media efforts and want to gain new clients, you’ll want to lead with how you can help them reach a larger audience
  • You want to start consulting new bloggers to help them reach their full potential, lead with how you can help them navigate the world of blogging 

When it comes to cold emails, always think about the customer’s needs first. They are the ones you are trying to impress and they honestly don’t care about what your needs are — just how you can help them succeed. 

Don’t Forget to Follow-Up

Last but not least, you need to have a follow-up plan in action. Sometimes, your first email doesn’t capture your reader’s attention, and that’s okay. Once you’ve reached out once, give it a week or so and send a quick follow-up to remind your prospect about your previous email. 
This can act as another form of warming your customers up. Seeing your email address or name in their inbox for a second time can make your email feel more familiar and encourage a prospect to click-through and respond. 
Now you’ll only want to follow-up once or twice after your first email. Eventually, you’ll just start to annoy your prospect and you’ll lose all hope of ever working with them. It’s a fine line between being helpful and meeting their needs and annoying and harassing them. 

Blogging Ideas

Editorial Staff at Blogging Ideas is a team of experts led by Rahul Digital. Trusted by over millions of readers worldwide.

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