An Interview With Deepak Shukla, CEO of Pearl Lemon

Can you please talk about the journey of Pearl Lemon
Pearl Lemon was bootstrapped from my mum’s house to the Pearl Lemon Group which did close to 500k in just it’s 3rd year. The company was originally called Purr Traffic and was incorporated in October of 2016 – but turned into Pearl Lemon in Jan 2018 (I formally announced myself as an’ SEO in Aug 2017 – had no recognition in the space before that – not sure I do now :p) 
Since founding Pearl Lemon I have gone on to invest in algorithmic trading, launch 3 apps, build a 5-figure online course and start a fitness bootcamp franchise. I have been featured in TEDx, SEMrush, BBC, Chelsea FC, Appsumo, Bright Talks & more. I also run marathons (33 so far) Ironmen (2 so far), and can often be found getting inked (40% body coverage).
What’s your SEO tip to stay on top

  1. Produce regular and high-quality content- content is king
  2. Always be learning. Learn more and find ways to improve your technique and process.
  3. Do 10x your competition, you need to strive to be the best and stay on top.

What Kind of Promotion Activities You Use for Pearl Lemon
Promotional activities for Pearl Lemon include social media posts across various profiles and production of regular content on socials and youtube. Promotional techniques also include posting in groups for different events or webinars.
Which are your 5 favourite Digital Marketing Tools
A quick list of some favourite tools:

  • SEMrush
  • AHREFs
  • SEranking
  • SERP stat
  • Tubebuddy
  • SLACK
  • Loom
  • Poptin

What is your advice for newbies, who are looking at building a career in Digital Marketing industry
Start networking now, and don’t stop. Network and build up a reputation and make a name for your personal brand. Also never stop learning, when you think you are an expert, you aren’t, so keep learning and keep going.
Which Influencers and Thought Leaders You Look up to When It Comes to Digital Marketing
Brian Dean definitely produces some great content to follow and learn from. Pat Flynn also is another that is good to follow and learn from.
What’s your favorite social network – Instagram, Facebook, LinkedIn or Twitter
It depends on what I’m doing. I am most active on Facebook and Linkedin for sure.
The secret to building a profitable digital marketing agency
10x everything. Look at what your competition is doing and 10x it. There are loads of other agencies. So you have to look at what you are doing and can do, and do it better and do that across the board. Work longer, do it better and faster, and make yourself available.
Deepak’s best tips for hiring great talent
Find someone with high capacity for workload and willing to keep learning. Put your job postings everywhere, there are loads of platforms. AngelList, Gumtree, Craigslist, Indeed and position/niche-specific ones. Post everywhere to be able to pull in the best talent.

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